If a company decides to sell Nike trainers online, the market is pretty competitive, and the Nike brand itself is Predominant. In other words, using a keyword tool to help choose the best key phrase is recommended. The tool gives statistics about the searches per month and the demographics of those searchers. Choosing a key phrase with many searches, such as "Nike Trainers," makes it more difficult to rank higher.
Google AdWords is an advertising product that is made by Google, which until now is still the main source of Google's revenue in advertising. Google AdWords is an advertising marketing strategy that uses the Google search engine as a suggestion to advertise, commonly referred to as Search Engine Marketing or Search engine-based marketing.
Google AdWords has two ways to advertise, namely:
1. PPM system or Pay Per Million Impressions, where advertisers pay the advertised product through Google based on the number per thousand impressions or impressions of the ad it.
2. System PPC or Pay Per Click, where the advertiser pays based on the number of ad clicks didapt of these ads. So if these ads appear on the Google search engine, but nothing to click, then advertisers will not pay the cost of running ads.
The Following Free Tool For Keyword Research